Over the last 8 years, Jack has helped companies scale using paid ads (Facebook, Instagram, Google etc), with an accumulated ad spend of over $150 million coming through his agency.

He noticed a pattern that ads with competition and virality generated more top of funnel traffic and founded a SaaS tool called vyper.io. Vyper is a platform for running giveaways, contests and referral programs.

We discuss Gamification, Incentivisation, Facebook ads, and Customer Life Cycles.

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Timestamps

7:24 Who is Jack Paxton?
12:08 Structuring out an acquisition channel
20:25 In 2019, how do you generate giveaways?
40:10 Funnel points around the full circle of customer experience
44:30 How do you present the contest/giveaway on paid media? How about Campaign objectives?

Lightning Round

How do you hire people?

Through word of mouth

What are your three indispensable tools for managing your business?

Trello, Slack and Polymail

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Spending too much money on paid advertising

What one piece of advice can you give re-tailers keen on maximizing their customer experience?

Focus on your mobile check-out experience

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

Tools of Titans

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.