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EPISODE 189 52 mins

PRODUCT CREATORS’ BLUEPRINT – Step by Step to Turn Ideas Into Products with Filip Valica

Posted on 21st May 2019 ,
by Kunle Campbell

About the guests

Filip Valica

Kunle Campbell

Filip Valica has been a mechanical engineer and manager for over 12 years, designing, testing and building products. He has worked for a broad range of companies – from mom-and-pop small businesses to some of the largest corporations in the US. Filip founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market.

Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from Fortune 500 companies to start-up product brands.
He founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market.

Product development is NOT a straight A to B shot
His core guiding principle for product development and going to market is to iterate quickly, run small tests, repeat the tests and alter your product.
He shares his DIY PRODUCT DEVELOPMENT framework on this show. An amazing guest.



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6:15 Filip intro
11:23 Advise on entrepreneurs manufacturing their products
14:20 Product development A – B shot
17:16 What is the magic number for product validation
24:14 Validate customer’s needs
26:42 Validation of Design
28:02 Functional Prototype Design
30:23 File Provisional Patent Application
38:26 Manufacturing and Marketing
44:28 Sell and Ship


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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