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EPISODE 184 64 mins

Reverse Engineer Entire Supply Chains On Amazon – w/ Greg Mercer – Jungle Scout

About the guests

Greg Mercer

Kunle Campbell

Greg is the founder and CEO of Jungle Scout, a suite of tools that empowers freedom builders.
As a successful entrepreneur, Greg leads a team of 100+ employees. He is also an influential educator, offering free and inspirational content that has helped thousands of people build their own businesses and freedom. This educational content has also helped to raise tens of thousands of dollars for charity.

On this episode, I interview Greg Mercer, the founder of Jungle Scout, which is a data analytics tool used to reverse engineer Amazon businesses.

100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses
I have a copy of JungleScout my self on my Chrome browser

It is a super interesting interview because you can now use the tool to reverse engineer supply chains – you don’t want to miss this one!
Here are six things I personally learnt from Greg on this interview:

  1. Thriving businesses understand their numbers and make data-backed decisions.
  2. You can use JungleScout’s data to find the factories of top brands
  3. The unit economics of Amazon has changed – work on a cost to sales price ratio of 1:4
  4. 3rd party selling is now 60% of Amazon.
  5. The new way to source for winning products on Amazon is to find top selling products (500 units per month or more) with bad reviews (3.5 stars or less)
  6. What drives sales on Amazon are reviews and the price of products.

Check out JungleScout here: http://bit.ly/2G315SL



4:50 Greg Mercer intro
9:56 Amazon 2015 and now
14:50 Jungle Scout’s 2 new key products
16:35 Supplier database
23:43 Rules should people be aware of when selling products on Amazon
28:11 Ranking criteria in 2019 on Amazon
33:53 How can retailers use data to improve their business

Lightning Round

How do you hire people?

Work on the recruitment pipelines

What are your three indispensable tools for managing your business?

Zoom, Slack and Airtable

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Amazon changed some of their rules – hard hit at the time

What one piece of advice can you give e-tailers keen on getting into Amazon?

Be data-driven on decisions, products and go by the numbers and not by gut-feeling.

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

Radical Candor

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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