On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation. We talk about eCommerce SEO!
As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail.
Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam?
Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered in E-A-T, yes E-A-T, which means that Google is now looking at website’s (or shall I say, a business’) Expertise, Authoritativeness and Trustworthiness.
This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites.
If you sell online and rely on SEO traffic from non-brand name searches, LISTEN to this EPISODE – it is important!
Marie Haynes is my go-to E-A-T expert. Read more about her in-depth analysis of the concept here:
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3:43 Marie Haynes intro
4:46 Who is Marie?
6:08 What to keep an eye on SEO in ecommerce
7:45 The last 12-18 months most signifant change in SEO
24:43 Brand name search
31:15 Making noise and emerging
32:37 Other aspects of quality guidelines
35:356 Building authoritative links
42:10 Promoting content
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