Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 180 47 mins

eCommerce SEO and the impact of E-A-T with Marie Haynes

Posted on 14th March 2019 ,
by Kunle Campbell


About the guests

Marie Haynes

Kunle Campbell

Marie is obsessed with understanding Google’s algorithm changes such as Google’s Core Quality algorithms, the Penguin algorithm and the Panda algorithm as well as Google Penalties. For years now she has been helping businesses learn how to improve their Google presence in ways that comply with Google’s Guidelines.



On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation.  We talk about eCommerce SEO!

As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail.

Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam?

Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered in E-A-T, yes E-A-T, which means that Google is now looking at website’s (or shall I say, a business’) Expertise, Authoritativeness and Trustworthiness.

This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites.

If you sell online and rely on SEO traffic from non-brand name searches, LISTEN to this EPISODE – it is important!

Marie Haynes is my go-to E-A-T expert. Read more about her in-depth analysis of the concept here:

https://www.mariehaynes.com/eat/

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Timestamps

3:43 Marie Haynes intro
4:46 Who is Marie?
6:08 What to keep an eye on SEO in ecommerce
7:45 The last 12-18 months most signifant change in SEO
24:43 Brand name search
31:15 Making noise and emerging
32:37 Other aspects of quality guidelines
35:356 Building authoritative links
42:10 Promoting content

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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