Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 179 42 mins

Direct to Consumer 2.0 Is About All Round Customer Obsession and Product Optimization

Posted on 8th March 2019 ,
by Kunle Campbell


About the guests

Gabby Slome

Kunle Campbell

Gabby is the co-founder and CXO of Ollie, a pet food startup that delivers tailored meals cooked with real, human-grade ingredients, and a beloved pet parent to her dog Pancho. She has long been an advocate for pets and the sector overall.



On today’s episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs.

It launched in 2015, raising $17 million in funding in its first two years and is an 8-figure in revenue business at the time of this interview.

We talk about how Ollie’s founders, Randy Jimenez, Alex Douzet and Gabby Slome got it off the ground, raised funding and the growth strategies.

– – –

Timestamps

2:58 Ollie intro
4:02 Who is Gabby Slome
12:55 Concept of entrepreneur and residence
17:38 Initial team
19:05 How do you connect acquisition to retention
26:26 Customer lifetime value cohort
28:39 Paid media
31:27 Affiliates

Lightning Round of Questions

How do you hire people?

Look for raw talent, intelligence, passion and culture fit

What are your 3 indispensable tools for managing your business?

Google analytics, Excel and Zendesk

What has been your ‘best’ mistake to date?  i.e. a set-back that has given you the biggest feedback

Thinking that we needed to go with food veterans

What one piece of advice can you give listeners keen on direct to consumer businesses?

Learn from what others are doing, test for yourself

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

The network of other founders I’ve spoken to

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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