On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business!
PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives.
The meals are designed by a veterinary nutritionist for optimal nutritional balance, cooked by our talented chefs, and are pre-portioned and ready to serve.
The company have been in business for 2 years and is currently pulling multiple 7-figures. It offers a convenient subscription service that automatically ships meals directly to the consumer on a regular basis.
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3:40 Gertrude Allen intro
13:10 How big is the market of PetPlate?
20:02 What is your target customer acquisition/customer lifetime value
25:51 What channels do you use to get clients?
39:00 What would you want to see in it to say the business is scalable
42:00 What kind of retention rate should we look at?
48:32 Pipeline to get awareness
Zendesk, Excel, Asana
Choosing the wrong co-manufacturer
Supply Chain, Fulfilment Centres
This episode is brought to you by:
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