On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS.
They utilized a combination of the following:
CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team.
It was an incredibly successful Black Friday and Cyber Monday event.
3:35 Jay Hartenbach intro
7:08 Why CBD products?
13:48 Approach to customer service
17:45 Planning phase for the Black Friday
23:13 The role of the influencers on social media
24:58 What kind of influencer are you looking for?
37:21 Tips on those who have their stores
This episode is brought to you by:
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