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EPISODE 169 32 mins

Medterra CBD, Black Friday + Cyber Monday Sales Were Over $750,000

About the guests

Jay Hartenbach

Kunle Campbell

Medterra's CEO Jay Hartenbach leveraged the growing demand for CBD after identifying the massive marketplace need for trusted products without THC at affordable pricing. With testing and compliance at the forefront of their operations, Medterra works with a single partner farm in Kentucky that grows hemp specifically for its products. Medterra now sells products in the U.S., Europe, and Asia with 1,000+ retail locations.

On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS.

They utilized a combination of the following:

  • Influencers
  • Weekly email newsletters to prime up their audience
  • They only ran a Black Friday event
  • Paused over the Weekend
  • And then Ran a Cyber Monday event

CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team.

It was an incredibly successful Black Friday and Cyber Monday event.


3:35 Jay Hartenbach intro
7:08 Why CBD products?
13:48 Approach to customer service
17:45 Planning phase for the Black Friday
23:13 The role of the influencers on social media
24:58 What kind of influencer are you looking for?
37:21 Tips on those who have their stores


This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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