On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski – a San Francisco California based start up designing lightweight, durable, and polarized sunglasses.
Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue.
3 Days prior to prime up list
Few hours prior to Midnight
Their traffic and sales peaked in the early hours of Black Friday following the announcement
They however had the most sales on Cyber Monday
They extended through from Tuesday to Friday
Sending emails a total of eight times.
2:58 Richard Krolikowski intro
7:00 When did you start on planning for Cyber Friday?
9:15 Channels on your radar for the Black Friday plan
10:15 What’s the plan in September and plans in executing
12:30 Summary of Facebook marketing plan
13:38 Offer for the Black Friday week
16:25 Campaigns/Flows of email campaign
22:43 Metrics in the email flows that you setup
26:45 Where is the peak of revenue during the email campaign
28:26 What really worked for you on Facebook
This episode is brought to you by:
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