Scott MacDonell launched television advertising for LegalZoom.com and scaled it to almost $20 million in spend annually.
He wrote the first Wix.com TV ad is currently working a new campaign for a very large hardware and software enterprise company.
His biggest success was with LegalZoom. It made an immediate and lasting impact on their media mix, ROI, and brand awareness.
3:00 Scott MacDonell intro
6:13 Life with LegalZoom
13:15 The impact of ads on returns
21:12 Learnings from radio applied to starting point on TV
31:18 The impact of the success of LegalZoom
31:15 Patent tips on TV advertising
36:28 Impact on TV of LegalZoom
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