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EPISODE 162 34 mins

Last Minute Black Friday Email Marketing Essentials and Checklist from Klaviyo

About the guests

Mitch Gruber

Kunle Campbell

Mitch is an Account Executive at Klaviyo and is passionate about helping people level up by solving hard problems. When he is not hashing out new email strategies for e-commerce companies, he can be found buried in a good book or lost somewhere in the woods.

Mitch Gruber is an Account Executive at Klaviyo and has worked on over 350+ Klaviyo email accounts! If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales.

4 Must Have Flows

Mitch talks about the 4 must have Flows:

1: Abandoned Cart

Send 2-3 emails, 1 hour, 1 day and 3 days after abandonment

2: Browse Abandonments

Send 1-2 emails

3: Welcome Series

Lock it down as messaging is important.
Ensure that you include a brand overview, your WHY and
get people involved in the brand.

4: Post Purchase Follow up

Send a thank you message that engages wit your customer.

We also cover

  • The best times to send your broadcast emails?
  • Segment VIP customers from teaser emails as they will shop anyway
  • Have different offers Black Friday and CyberMonday in order to drive repeat purchases
  • Time Zone targeting e.g. 8AM should be 8AM on all time zones.


3:17  Mitch Gruber Intro?
6:48 Quick actions to maximize the black Friday – cyber Monday period
9:35 When to send the first broadcast email?
10:54 Sending offers
13:33 The best times to send your broadcast emails?
18:06 What makes Klaviyo standout?
23:35 Top must have email sequences/flows for people need to get done
31:40 Top email resources


This episode is brought to you by:


Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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