Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 158 27 mins

Why Running Ads Is Not A Sustainable Growth Strategy – How to Build a Profitable Brand Community Instead with Alex McEachern, Smile.io

Posted on 18th October 2018 ,
by Kunle Campbell

About the guests

Alex McEachern

Kunle Campbell

Alex McEachern is the Head of Marketing at Smile.io. He is changing the way that commerce thinks about growth. Alex enjoys working on problems, and getting people to change the way they think about and approach that problem. He is passionate about marketing, brand building, and psychology, especially in the tech world.

This is the second time I am having Alex McEachern on the show, I had him back on Episode 36!

Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms.

On this episode, Alex talks about the unsustainable trend of online retailers becoming ‘addicted’ to running ads and promotions to grow instead of building a profitable brand community.

He shares tips on how to build a community, using reward programs and other tactics that keep all tiers of your customer-base happy and satisfied.


2:57 Who is Alex McEachern?
4:51 Evolution of smile.io
10:36 Retailers implementing reward system
11:43 Working with Sephora
16:50 Evy’s Tree
20:12 Ads
21:48 Acquiring and Retaining customers


This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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