This is the second time I am having Alex McEachern on the show, I had him back on Episode 36!

Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms.

On this episode, Alex talks about the unsustainable trend of online retailers becoming ‘addicted’ to running ads and promotions to grow instead of building a profitable brand community.

He shares tips on how to build a community, using reward programs and other tactics that keep all tiers of your customer-base happy and satisfied.

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Timestamp

2:57 Who is Alex McEachern?
4:51 Evolution of smile.io
10:36 Retailers implementing reward system
11:43 Working with Sephora
16:50 Evy’s Tree
20:12 Ads
21:48 Acquiring and Retaining customers

SPONSORS:

This episode is brought to you by:

Klaviyo

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