Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 151 39 mins

Q4 & Black Friday Email Marketing Strategy w/ Dylan Kelley

Posted on 30th August 2018 ,
by Kunle Campbell

About the guests

Dylan Kelley

Kunle Campbell

Dylan Kelley is the founder of Wavebreak. He's spent practically his entire career in ecommerce, but didn't always do email marketing. Wavebreak actually started as a conversion rate optimization agency for Shopify stores. They created and optimized landing pages for Facebook ads traffic.

We welcome Dylan Kelley once again to the show!
If you do not remember Dylan, tune into episode SE3 EP19 – Ecommerce Email Funnels – how to STOP leaking revenue in your funnels.

On today’s episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e.

  • Black Friday
  • Cyber Monday
  • 12 Days to Christmas
  • Shipping Deadlines
  • Christmas Eve Gift Cards

Dylan Kelley is the founder of Wavebreak.
Wavebreak helps Shopify stores make the most of their email marketing.
Dylan has spent his entire career in ecommerce, but he didn’t always do email marketing.

Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners:




3:10 Who is Dylan Kelley?
4:46 Why is email important for black friday and 4th quarter?
10:55 When would you start planning black friday? What are the steps to smash black friday this year?
16:30 When to start the sale?
20:30 Dropping deals
23:45 Email format for ecommerce
29:03 What are the big days?
33:27 What kind of average open rate should people expect over this period?


This episode is brought to you by:


Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights.
Klaviyo Boston is coming up in September — and it’s the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it’s the no-fluff, no-BS ecommerce marketing conference you can’t afford to miss.

Get your ticket at http://klaviyo.com/boston

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts

Get Free Email Updates by Signing Up Below:

Podcasts you might like