On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM.

FUNDAMENTALS:
1. Established Product / Market Fit
2. Your customer avatars for cold targeting – who buys from you? who is likely to buy from you?
3. Rock solid customer list

CAMPAIGN:
1. Creatives: image and video
2. 15-second videos
3. Creative variations
4. Work in cycles 4-5 days cycles to understand what works
5. Hack virality into your videos
6. Show your product in use

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Timestamp

4:45 Principles of winning Facebook Ads
7:55 Establishing the product and making sure it’s good for the market
8:45 Solid understanding of who your customers are
10:07 Solid customer list
11:38 Components that give success on Facebook ad campaigns
21:27 Hacking virality on the videos
22:47 Show products in use

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.