My guest on today’s show is Jan Soerensen, a General Manager at Nosto – an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device.
Jan’s focus lies with ensuring that Nosto continues to deliver industry-leading personalized shopping experiences, at every touch point, across every device for the over 2,000 retailers using Nosto services. As a true e-commerce insider, Jan’s experience with personalization and AI helps maintain Nosto as the fastest growing personalization solution in the world.
2:30 Who is Jan Soerensen?
5:10 When should we start with personalization?
7:59 When should people start to consider the full potential of personalization in terms of customer-based size?
9:39 The evolution of Nosto’s offerings, why the key pillars and the impact that it has on retailers that adopt the personalization platform
15:25 The logic of philosophy around on site product recommendation for ecommerce
21:3 How do you profile customers?
27:36 The Facebook feature
31:05 Areas of personalization
38:26 Dynamic Pricing
This episode is brought to you by:
Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
Klaviyo Boston Ecommerce Event
Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights.
Klaviyo Boston is coming up in September — and it’s the largest in-person gathering EVER of the Klaviyo community!
With two days and more than 30 practical, substantive sessions to choose from, it’s the no-fluff, no-BS ecommerce marketing conference you can’t afford to miss.
Get your ticket at http://klaviyo.com/bostonklaviyo.com/boston