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EPISODE 138 21 mins

May 2018 Ecommerce Round Up – What You Should Know

Posted on 6th June 2018 , by Kunle Campbell


About the guests

Kunle Campbell

Kunle Campbell

Kunle advice and helps direct-to-consumer retail brands profitably acquire customers through paid media, conversion optimization, and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.



On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of.

#1: Magento’s Acquisition  – Adobe Acquires Shopify Rival Magento for $1.7B – May 21, 2018
EBay spinoff’s value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware Inc. for more than $2 billion in 2016 to be able to offer a similar set of functions.

#2: Google I/O May 8-10
I talked about it in detail on SE03 EP35
Key announcements were –
Google Assistant:
more natural voice based on John Legend’s voice
No need to say ‘OK Google’
It remember’s your past angers and parses multiple questions in one sentenceDuplex – schedules appointments for Google uses play the youtube video

Google Lens

#3: GDPR – 25 May 2018
General Data Protection Regulation (GDPR) (EU) 2016/679
is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).
It also addresses the export of personal data outside the EU and EEA.
The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

#4: House of Fraser slides to £44m loss ahead of Chinese takeover
10 May 2018
C.banner told investors it agreed to buy a 51% stake in House of Fraser to “enhance the company’s presence in the retail market in [China] as well as to facilitate the company to lay a good foundation for a new brand and retail roadmap overseas”

#5: Mothercare to close 50 outlets and reinstate ousted CEO
Mothercare to close 50 stores as part of rescue package
Mothercare is to close about 50 of its 137 stores by June next year with the potential loss of about 800 jobs after landlords approved a financial …

Timestamp

4:20 Acquisition of Magento by Adobe for 1.7 billion dollars on May 21st
8:00 Big Google event, the 10th Google I/O event
8:40 Google Duplex
9:02 Google Android P
9:17 Google Lens is an object recognition machine
10:26 The double down support for PWA
11:16 General Data Protection Regulation update from EU
12:21 How does GDPR impact advertising in eCommerce?
14:55 Set up a Facebook advertising campaign
16:52 Mothercare
17:58 Paypal also acquired iZettle on May 22nd

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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