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EPISODE 135 33 mins

Google I/O 2018 Conference – ALL Major Announcements that will Impact Ecommerce

Posted on 16th May 2018 , by Kunle Campbell


About the guests

Kunle Campbell

Kunle Campbell

Kunle advice and helps direct-to-consumer retail brands profitably acquire customers through paid media, conversion optimization, and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.



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On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond

Google Assistant:
more natural voice based on John Legend’s voice
No need to say ‘OK Google’
It remember’s your past answers and parses multiple questions in one sentence

Duplex – an AI personal assistant that schedules appointments for Google uses

Android P:
A buttonless android device
Bigger screen real estate

Google Lens
Point the phone’s camera an outfit, accessory or piece of furniture.
Google will use object recognition machine learning to purchase the item online.
If it does not find a match, it will find similar styles.

Google is serious about Speed on the mobile web –
it is achieving this with PWA and AMP

AMP – frontend framework – acquisition
Super fast page loading times – AMP load on avg. in 0.5 seconds from Google search.
AMP is a framework and library of components build on top of HTML
specifically designed for performance
AMP format mandates a number of rules about its pages that are again focused on maintaining
performance but also on enabling caching
And This ability to cache in remote in serve remotely
is what enables platforms serving AMP to pre-render them effectively.

Google Pay best practices
by-passes forms and autocomplete
pushing default payment method
one-click checkout
allow guest checkout
show full breakdown

Progressive Web Apps (PWAs) – overarching methodology – PWA conversion
Google is launching its own PWAs at scale.
Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of a mobile experience.
The enable fast, integrated, reliable, and engaging web experiences.
Video: https://youtu.be/NITk4kXMQDw

PWA is a transition from AJAX geared towards mobile devices.
Google is trying to move users on mobile from apps to the web because it is currently 80% app
Google is the gateway to the web
PWA is important to Google and to Ecommerce
53% of users abandon sites that take longer than 3 second to load.
Caching
Could involve sections in your website not the entire site
Useful notifications – e.g tracking info, order updates,

examples:
eBay deployed PWA in their checkout page

More videos about PWA:
Progress Web Apps – Google Chrome Developers: https://youtu.be/z2JgN6Ae-Bo

Timestamp

5:19 Google I/O Event
7:30 Key announcements
9:40 Nifty feature called Duplex
19:04 Google announced an Android P phone
20:11 Google Lens is basically google’s camera on android devices
23:09 Progressive web apps
24:20 AMP is being implemented in eCommerce
27:10 Progressive web apps create a web app native experience on your eCommerce website

SPONSOR:

Klaviyo

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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