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EPISODE 130 20 mins

Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy

Posted on 26th April 2018 , by Kunle Campbell


About the guests

Kunle Campbell

Kunle Campbell

Kunle advices and helps direct-to-consumer retail brands profitably acquire customers by through paid media, conversion optimisation and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.



For media buying specific to eCommerce, check out 2xmedia.co.

4 Ways of Scaling a Campaign

Campaign doing well – what do you do to SCALE up?

OPTION 1: Increase Budget Gradually
Increase daily budget by 20% every 3 days
The algorithm needs 2-3 days to adjust.
The first day of SCALE, ROI may be negative.
Change the budget within the first 3 hours after midnight of the ad account time zone

OPTION 2: Duplicate Winning Adset – Vertical Scaling
Leave existing working adsets
Duplicate the adsets and adjust the budget between 50-300%
DO NOT touch a working ad set

OPTION 3: Horizontal Scaling Strategy
5-10 duplicates of the same adset and carry out 20% increments every 3 days

OPTION 4: Product Scaling
Adding more products and testing these new products on Facebook

OPTION 5: Export you winning ads from an existing Ad account
Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

Timestamp

3:46 Scaling ad sets
5:16 Facebook is highly scalable
7:14 The two key principles in Facebook in scaling
7:38 Vertical scale method is using the same ad sets
8:15 The horizontal means you’re trying to scale up ad sets or products
11:27 Duplicating your winning ad sets
13:26 Horizontal scaling strategy means you have a working ad sets
15:25 Export winning ads to an existing ad account
17:20 Scaling your products
18:40 Keep testing on Facebook

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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