For media buying specific to eCommerce, check out 2xmedia.co.

4 Ways of Scaling a Campaign

Campaign doing well – what do you do to SCALE up?

OPTION 1: Increase Budget Gradually
Increase daily budget by 20% every 3 days
The algorithm needs 2-3 days to adjust.
The first day of SCALE, ROI may be negative.
Change the budget within the first 3 hours after midnight of the ad account time zone

OPTION 2: Duplicate Winning Adset – Vertical Scaling
Leave existing working adsets
Duplicate the adsets and adjust the budget between 50-300%
DO NOT touch a working ad set

OPTION 3: Horizontal Scaling Strategy
5-10 duplicates of the same adset and carry out 20% increments every 3 days

OPTION 4: Product Scaling
Adding more products and testing these new products on Facebook

OPTION 5: Export you winning ads from an existing Ad account
Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

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Timestamp

3:46 Scaling ad sets
5:16 Facebook is highly scalable
7:14 The two key principles in Facebook in scaling
7:38 Vertical scale method is using the same ad sets
8:15 The horizontal means you’re trying to scale up ad sets or products
11:27 Duplicating your winning ad sets
13:26 Horizontal scaling strategy means you have a working ad sets
15:25 Export winning ads to an existing ad account
17:20 Scaling your products
18:40 Keep testing on Facebook

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