Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 125 21 mins

♺ Categories of Ecommerce Business Models ♺



About the guests

Kunle Campbell

Kunle Campbell

Kunle advices and helps direct-to-consumer retail brands profitably acquire customers by through paid media, conversion optimisation and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.



Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show… THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store…

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What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need to answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorize your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

  • What is our product range focus now and in the mid-term?
  • Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
  • What is our vertical and what specific niche in this vertical is our focus?
  • How do we want the market to perceive value? By price, function/product quality or a luxury
  • How replenishable are the products that we will be selling?
  • When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

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PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Timestamps

3:46 For whom is this topic for?

4:47 Importance of understanding your business model

6:15 Five ways of categorizing the business

6:21 Product focus

10:07 Are you a direct to consumer or merchandiser?

14:44 Vertical and the niche Focus

16:46 Price and value perception

18:46 Product replenishibility

SPONSOR

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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