Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show… THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store…
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What Kind of eCommerce Business do you run or intend to run?
Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need to answer five fundamental questions, that will solidly define your business model.
The options you choose uniquely categorize your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:
If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.
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PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:
Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388
Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g
Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness
Subscribe on Medium: https://physicalproductbusiness.com/
3:46 For whom is this topic for?
4:47 Importance of understanding your business model
6:15 Five ways of categorizing the business
6:21 Product focus
10:07 Are you a direct to consumer or merchandiser?
14:44 Vertical and the niche Focus
16:46 Price and value perception
18:46 Product replenishibility
This episode is brought to you by:
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