Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 123 48 mins

How Teddy Stratford Zip Fit Shirts Built a Strong Memorable Brand Story w/ Bryan Davis



About the guests

Bryan Davis

Kunle Campbell

Bryan Davis is the founder of Teddy Stratford Apparel. Davis worked as a managing partner in the nightclub and restaurant scene but decided that he wasn’t fond of the lifestyle or the hours. During a trip to Thailand in 2007, he observed how Bangkok police officers wore what seemed like typical buttoned-down shirts, but they actually used zippers.



Kunle Campbell



On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values.

I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succinct, and memorable the presentation of their brand story was presented.

I saved the ad, and then attempted to reach out to the founder of the brand. Bryan obliged to the request of coming on the show.

On this episode, he breaks down the actual story and his team’s thought process of framing the story as bite-sized videos for social media.

We are going to talking about the DNA of Facebook Advertising and all Advertising A STRONG, MEMORABLE BRAND STORY

Here’s a link to the video I watched on IG.

Do stay tuned!

Timestamp

9:19 Who is Bryan Davis?

11:00 The Story of the Zip Fit Shirt

15:34 Figuring out the next steps for the zip fit shirt

18:30 The Kickstarter campaign

24:42 The acquisition strategy

33:16 FB Ads strategy of Zip Fit Shirt

35:05 Plans for exposure and marketing of the product

37:55 Lightning round

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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