Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 120 33 mins

Ecommerce Email Funnels – how to STOP leaking revenue in your funnels w/ Dylan Kelley

Posted on 14th March 2018 ,
by Kunle Campbell


About the guests

Dylan Kelley

Kunle Campbell

Dylan Kelley is the founder of Wavebreak.
Wavebreak helps Shopify stores make the most of their email marketing.
Dylan has spent his entire career in ecommerce, but he didn't always do email marketing.



On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover:

  • The easiest way to generate revenue with email marketing
  • How to rapidly grow your email list
  • How to convert email subscribers into customers
  • How to get more repeat purchases
  • The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series
  • Other email funnels beyond the fundamentals

My guest, Dylan Kelley is the founder of Wavebreak, where he helps online stores maximize their email marketing revenue. He’s also the host of the Wavebreak Podcast and creator of the Ecommerce Email Success video series.

Dylan is offering a free 20-minute email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/

SPONSORS

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

Timestamps

06.20   Who is John Wantz?

08.00   Describe the SHOP protocol

12.52   What will shopping look like with SHOP going forward?

13.46   What would marketplaces need to change when they adopt the SHOP protocol?

15.53   How does the protocol benefit brands and consumers?

20.02   Since major retailers are not collaborative, where is your market?

23.20   At what point should brands consider the SHOP protocol and what benefits will it provide to help them grow and hit their targets sales wise?

25.59   What are the data points the brand will provide the SHOP protocol?

27.19   What will the protocol do with the data?

29.42   What will customers see from a front-end perspective?

35.41   How will you value the token?

SPONSORS

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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