Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to stay at home, and businesses forced to close down indefinitely, essentially everything was put to a standstill; hence, bringing down economies around the world into a recession. The gravity of the situation was not anything one would have anticipated.
But at a critical time like this, a DTC brand based in Hong Kong was still able to keep their business operations running amid the Coronavirus. First, they survived the political upturn; then, they were faced with a global pandemic that no one had ever imagined before.
Learn what UNDONE is doing to weather this economic meltdown by tuning in to this episode of 2X eCommerce. Dive into Kunle and Michael’s conversation on how UNDONE is improvising new strategies and tapping into consumers’ mindset to keep their products relevant and valuable amidst Hong Kong’s political strife and the Coronavirus pandemic.
“Now what’s important in life is no longer money, no longer all the commodities stuff. It’s about people.”
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