In this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by September, this is the time to perfect structure.
I cover, Top of Funnel Structure, Mid Funnel and Bottom of Funnel set up. We go through audience targeting and creatives.
This was actually a live stream in our Facebook group here: https://www.facebook.com/groups/2136518043083214/
FACEBOOK GROUP…CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
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7:20 How I Structure eCommerce Facebook Ads Campaign
10:24 Average order value
11:15 Purchase Frequency
12:05 Facebook Ads History
13:13 Audience Targeting
17:45 Accumulating view content
18:05 Getting Traffic
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Attention Online retailers in Europe.
A new payments standard, known as SCA or Strong Customer Authentication will come into force in September 2019.
Mastercard research shows that up to 75% of e-commerce merchants in Europe are potentially unaware of this coming into effect. SCA is a new regulatory requirement that is designed to help retailers and issuers make digital payments more secure. The challenge is to create or keep a frictionless check-out experience for online shoppers.
SCA will allow for biometric technology and dynamic passwords to create a more secure and improved online shopping experience.
Mastercard’s Identity Check is fully compliant with SCA requirements and facilitates shopping experiences we can all trust, allowing us to securely pay online using features such as our fingerprint.
To find out more on Identity Check visit the Mastercard website here: https://newsroom.mastercard.com/eu/