Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 187 52 mins

eCommerce Swimwear Brand Running Brick And Mortar Pop-Up Shops – Black Pearl

Posted on 7th May 2019 ,
by Kunle Campbell


About the guests

Molly Stone

Kunle Campbell

Molly is Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms. When she is not creating swimwear or volunteering to support girl empowerment and women’s leadership development, she enjoys traveling with her family, a salty margarita and spending time with her friends preferably on the beach.



Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms.

She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy’s  ‘The Market’ in Florida and California.

We learn about the good, bad and ugly about pop-up stores. There is a lot to learn from this episode.

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Timestamps

5:05 Molly Stone / Black Pearl intro
10:03 Engaging with the market
13:13 Why did you decide to have pop-up stores?
16:14 Planning and Inventory
21:17 Do you get the interaction that you want on a daily basis?
30:43 Working with independent boutiques or go to direct to consumer boutique or both?

Lightning Round

How do you hire people?

In person

What are your three indispensable tools for managing your business?

Mailchimp, Shopify, Quickbooks

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Trying a partnership with Macy’s

What one piece of advice can you give re-tailers keen on using pop-up stores to grow their brands?

Find a good location and aligning yourself with someone who has the same vision and similar target customer

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

Story brand

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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