Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms.
She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy’s ‘The Market’ in Florida and California.
We learn about the good, bad and ugly about pop-up stores. There is a lot to learn from this episode.
5:05 Molly Stone / Black Pearl intro
10:03 Engaging with the market
13:13 Why did you decide to have pop-up stores?
16:14 Planning and Inventory
21:17 Do you get the interaction that you want on a daily basis?
30:43 Working with independent boutiques or go to direct to consumer boutique or both?
Mailchimp, Shopify, Quickbooks
Trying a partnership with Macy’s
Find a good location and aligning yourself with someone who has the same vision and similar target customer
If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.