Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail.
Here is where to get his course: http://bit.ly/2uy1gQQ
Remember that it is open until April 2nd, 2019 and then closes.
The Facebook Ads account structure is set up in a hierarchical order as follows:
Campaign > AdSet > Ads
We have typically tested at the AdSet and Ad Level
So the variables at the Adset level have been:
For Ads: you manage and test all your creatives
With the introduction of Campaign Budget Optimisation late last year,
We are now able to SET budgets at the Campaign Level and
Test a range of Adsets at a Campaign Level
From September 2019 you will ONLY be able to set Campaign level budgets.
So no ad set budget option.
Facebook is leveraging machine learning to offer advertisers better opportunities.
It is a move towards AD ACCOUNT AUTOMATION.
Here is what you need to know on what works right now for CBO (some of these tips are courtesy of Depesh):
– – –
6:24 Talk with Depesh
8:04 Background on where Facebook is headed
13:10 First principle on CBO
15:04 Setting up one day optimization window
15:29 Budget
This episode is brought to you by:
Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.