Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail.
Here is where to get his course: http://bit.ly/2uy1gQQ
Remember that it is open until April 2nd, 2019 and then closes.
The Facebook Ads account structure is set up in a hierarchical order as follows:
Campaign > AdSet > Ads
We have typically tested at the AdSet and Ad Level
So the variables at the Adset level have been:
For Ads: you manage and test all your creatives
With the introduction of Campaign Budget Optimisation late last year,
We are now able to SET budgets at the Campaign Level and
Test a range of Adsets at a Campaign Level
From September 2019 you will ONLY be able to set Campaign level budgets.
So no ad set budget option.
Facebook is leveraging machine learning to offer advertisers better opportunities.
It is a move towards AD ACCOUNT AUTOMATION.
Here is what you need to know on what works right now for CBO (some of these tips are courtesy of Depesh):
– – –
6:24 Talk with Depesh
8:04 Background on where Facebook is headed
13:10 First principle on CBO
15:04 Setting up one day optimization window
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