Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campaigns and is the Founder of a Vancouver based paid marketing agency called, Take Some Risk takesomerisk.com.
In this episode, we discuss how to effectively execute an AdWords eCommerce strategy, automation, Facebook advertising and what exactly is working now in paid media buying for ecommerce.
It is a tactic-packed episode!
3:06 Who is Duane Brown?
7:38 How’s a paid search landscape evolved?
10:46 What channels or platform should I be looking at?
11:33 The first question that you should ask yourselves, “is this a common product people buy”?
15:25 What major point or facts or tips listeners should be aware of now in the age of automation with all of the tools available to us?
17:44 Two types of scale
22:14 Is Adwords still profitable for the first sale or has it matured?
37:45 How do you get cheap quality traffic for awareness for the first five, six or maybe even seven interactions before the sale?
44:20 Lightning round
This episode is brought to you by:
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