Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 157 47 mins

How to Avoid One Channel Paid Marketing w/ Duane Brown

Posted on 11th October 2018 , by Kunle Campbell


About the guests

Duane Brown

Kunle Campbell

Duane Brown is the founder of Take Some Risk Inc. He is a global citizen with 11+ years experience working across digital marketing and branding for clients including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Ogilvy, Grant Thornton and BBDO.



Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campaigns and is the Founder of a Vancouver based paid marketing agency called, Take Some Risk takesomerisk.com.

In this episode, we discuss how to effectively execute an AdWords eCommerce strategy, automation, Facebook advertising and what exactly is working now in paid media buying for ecommerce.

It is a tactic-packed episode!

Timestamp

3:06 Who is Duane Brown?
7:38 How’s a paid search landscape evolved?
10:46 What channels or platform should I be looking at?
11:33 The first question that you should ask yourselves, “is this a common product people buy”?
15:25 What major point or facts or tips listeners should be aware of now in the age of automation with all of the tools available to us?
17:44 Two types of scale
22:14 Is Adwords still profitable for the first sale or has it matured?
37:45 How do you get cheap quality traffic for awareness for the first five, six or maybe even seven interactions before the sale?
44:20 Lightning round

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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