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Why DTC brands need a single source of truth for their data
Posted on 17th December 2020, by Kunle Campbell in UX & Site Functionality
On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io – an eCommerce Analytics and Business Intelligence platform founded in 2014…. Read more
Read more...The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years
Posted on 3rd December 2020, by Kunle Campbell in UX & Site Functionality
On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag – B2B eCommerce marketplace for promotional products. Jeremy shares the company’s… Read more
Read more...Using Interactive Marketing Content to Reduce Choice Paralysis
Posted on 5th November 2020, by Kunle Campbell in UX & Site Functionality
On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch… Read more
Read more...5 Ways of Using the URGENCY Psychology Trigger to Drive More eCommerce Sales
Posted on 24th February 2015, by Kunle Campbell in UX & Site Functionality
Urgency is quite a powerful psychological tool to encourage and trigger purchase. Urgency is also a key way of overcoming sales objections. Building it into sales pitches is marketing and salesmanship 101. Building it into sales is almost the point of a sale – just look at the recent furore over Black Friday and Cyber Monday, with their limited-time-only sales triggering scenes of customers stay up all night in queues to get in first and grab those bargains quick. If you manage an ecommerce site, how
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