eCommerce Marketing Growth Hacks 

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Leveling Up 1:1 eCommerce Personalization with Handwritten Note and Letter Automation

Posted on 13th August 2020, by Kunle Campbell in Conversion Rate Optimisation Leveling Up 1-1 eCommerce Personalization with Handwritten Notes

On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Conversion Rate Optimisation Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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Gearing Up Marketing Automation with Instagram Direct Messages

Posted on 2nd July 2020, by Kunle Campbell in Conversion Rate Optimisation Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus… Read more

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Removing Unintended Road Blocks in the Checkout Process

Posted on 25th June 2020, by Kunle Campbell in Conversion Rate Optimisation Removing Unintended Road Blocks in the Checkout Process

Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode,… Read more

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How Manly Bands is Transforming the Way Men Buy Wedding Rings

Posted on 18th June 2020, by Kunle Campbell in Conversion Rate Optimisation Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical…. Read more

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The Vital Role of Competitor and Keyword Research in DTC eCommerce

Posted on 29th May 2020, by Kunle Campbell in Conversion Rate Optimisation The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn… Read more

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Transforming Product Returns to a Retention Profit Center

Posted on 21st May 2020, by Kunle Campbell in Conversion Rate Optimisation Transforming Product Returns to a Retention Profit Centre

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For… Read more

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Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Conversion Rate Optimisation Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves… Read more

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Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) – PART 1

Posted on 12th December 2016, by Kunle Campbell in Conversion Rate Optimisation

Hello, this is Kunle Campbell of the 2x eCommerce podcast, show, the podcast show dedicated to strategic growth for online retailers. You can ask me… Read more

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