Getting Personal with Customers using SMS Marketing
Posted on 27th August 2020, by Kunle Campbell Content Marketing for eCommerce, Customer Loyalty Strategy, Customer Retention, Ecommerce, Email Marketing & Marketing Automation, Funnel Optimization, Social Media, Strategy
On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is
Read more...How Findlay Hats Grew a 100,000 Strong Active Community
Posted on 20th August 2020, by Kunle Campbell Customer Loyalty Strategy, Customer Retention, Customer Service, Ecommerce, Product Recommendation Strategy, Social Media, Strategy
On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder & CEO of Findlay Hats, a 6 year-old Portland-based company producing unique, functional and patented hats. “Built
Read more...Leveling Up 1:1 eCommerce Personalization with Handwritten Note and Letter Automation
Posted on 13th August 2020, by Kunle Campbell Branding, Conversion Rate Optimisation, Customer Loyalty Strategy, Customer Retention, Customer Service, Ecommerce, Strategy
On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back
Read more...Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads
Posted on 6th August 2020, by Kunle Campbell Branding, Customer Retention, Customer Service, Ecommerce, Email Marketing & Marketing Automation, Strategy
On today’s episode, Kunle interviews Sholom ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded
Read more...Unbound Merino’s Product Centric DTC Growth Story
Posted on 3rd August 2020, by Kunle Campbell Customer Retention, Ecommerce, Strategy
On today’s episode Kunle interviews Dan Demsky, one of the co-founders of Unbound Merino, a luxury men’s apparel brand that only uses Australian merino wool.
Read more...How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue
Posted on 29th July 2020, by Kunle Campbell Ecommerce, Strategy
On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+
Read more...Scaling DTC Facebook Ads with Product Centred Video Ad Creatives
Posted on 16th July 2020, by Kunle Campbell Branding, Content Marketing for eCommerce, Ecommerce, Social Media, Strategy, Strategy
On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise
Read more...Brand-driven Performance Marketing (BPM) with Facebook Advertising
Posted on 10th July 2020, by Kunle Campbell Analytics, Branding, Content Marketing for eCommerce, Conversion Rate Optimisation, Customer Loyalty Strategy, Customer Retention, Ecommerce, Measure, Order Value, Paid Social, Social Media, Strategy, Strategy
On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a
Read more...Gearing Up Marketing Automation with Instagram Direct Messages
Posted on 2nd July 2020, by Kunle Campbell Analytics, Conversion Rate Optimisation, Customer Loyalty Strategy, Customer Retention, Ecommerce, Email Marketing & Marketing Automation, Measure, Paid Social, Social Media, Strategy, Strategy
In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus
Read more...Removing Unintended Road Blocks in the Checkout Process
Posted on 25th June 2020, by Kunle Campbell Conversion Rate Optimisation, Customer Service, Ecommerce, Funnel Optimization, Strategy, Strategy
Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode,
Read more...Getting Personal with Customers using SMS Marketing
Posted on 27th August 2020, by Kunle Campbell in Content Marketing for eCommerce, Customer Loyalty Strategy, Customer Retention, Ecommerce, Email Marketing & Marketing Automation, Funnel Optimization, Social Media, Strategy
On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is
Read more...How Findlay Hats Grew a 100,000 Strong Active Community
Posted on 20th August 2020, by Kunle Campbell in Customer Loyalty Strategy, Customer Retention, Customer Service, Ecommerce, Product Recommendation Strategy, Social Media, Strategy
On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder & CEO of Findlay Hats, a 6 year-old Portland-based company producing unique, functional and patented hats. “Built
Read more...Leveling Up 1:1 eCommerce Personalization with Handwritten Note and Letter Automation
Posted on 13th August 2020, by Kunle Campbell in Branding, Conversion Rate Optimisation, Customer Loyalty Strategy, Customer Retention, Customer Service, Ecommerce, Strategy
On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back
Read more...Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads
Posted on 6th August 2020, by Kunle Campbell in Branding, Customer Retention, Customer Service, Ecommerce, Email Marketing & Marketing Automation, Strategy
On today’s episode, Kunle interviews Sholom ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded
Read more...Unbound Merino’s Product Centric DTC Growth Story
Posted on 3rd August 2020, by Kunle Campbell in Customer Retention, Ecommerce, Strategy
On today’s episode Kunle interviews Dan Demsky, one of the co-founders of Unbound Merino, a luxury men’s apparel brand that only uses Australian merino wool.
Read more...How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue
Posted on 29th July 2020, by Kunle Campbell in Ecommerce, Strategy
On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+
Read more...Scaling DTC Facebook Ads with Product Centred Video Ad Creatives
Posted on 16th July 2020, by Kunle Campbell in Branding, Content Marketing for eCommerce, Ecommerce, Social Media, Strategy, Strategy
On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise
Read more...Brand-driven Performance Marketing (BPM) with Facebook Advertising
Posted on 10th July 2020, by Kunle Campbell in Analytics, Branding, Content Marketing for eCommerce, Conversion Rate Optimisation, Customer Loyalty Strategy, Customer Retention, Ecommerce, Measure, Order Value, Paid Social, Social Media, Strategy, Strategy
On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a
Read more...Gearing Up Marketing Automation with Instagram Direct Messages
Posted on 2nd July 2020, by Kunle Campbell in Analytics, Conversion Rate Optimisation, Customer Loyalty Strategy, Customer Retention, Ecommerce, Email Marketing & Marketing Automation, Measure, Paid Social, Social Media, Strategy, Strategy
In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus
Read more...Removing Unintended Road Blocks in the Checkout Process
Posted on 25th June 2020, by Kunle Campbell in Conversion Rate Optimisation, Customer Service, Ecommerce, Funnel Optimization, Strategy, Strategy
Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode,
Read more...