A good friend of mine recently started a fashion blog and asked me for SEO tips. I had so much to say that I have decided to spin my response into this blog post. Here is what I had to say:
Read more...In 2011 Facebook introduced their ‘People Talking About This’ feature. Available on Facebook Pages only, the feature allows you to track the number of interactions with your page over the last seven days. As such, it is a great tool for analysing how many people are directly interacting with your brand on a weekly basis. ‘Talking About’ is located next to ‘Likes’ but it offers details not of who has clicked ‘like,’ but of who has created what Facebook calls
Read more...Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines. I quite like the
Read more...SEO is a lot more complex than most people give it credit for. Many regard it as something akin to voodoo or alchemy. But SEO can be incredibly powerful and lucrative if you have the right tools for the job. That doesn’t mean you have to splurge on every piece of software you come across. Having prowled through the interwebs, trial and premium tested a number of tools out there, I have come up with this selection of MUST HAVE Paid
Read more...This article is an extract from my soon to launch eCommerce Technical SEO course – it is part of the Ecommerce UX Module. Whilst the core objective of SEO is to drive and attract visitors to your website/Ecommerce store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by
Read more...Ecommerce marketers have quickly grown accustomed to hearing terms such as: Conversion rate, CPC, CPA, and even CPM. All of these are incredibly important to the success of your online store, but they all are focused on one thing, creating a new customer. The creation of a new customer is actually only the first step on a much longer journey. Let me explain.
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