Kunle’s ECOMMERCE MARKETING TIPS
3 fundamental ways of driving eCommerce sales growth
Increasing brand awareness and traffic
By placing a focus brand reach in your target market and then driving quality traffic from brand advocates, search (paid, organic), retargeting, social media, referral marketing and content (editorial, visuals, video).
Increasing average order value and conversions
Using shopper psychology, conversion rate optimisation (CRO) and shopping cart optimisation to squeeze out more sales from existing traffic and nudging up your customers to add more items to their shopping carts.
Increasing repeat customers
Online retail success is not a one-night stand affair; repeat shoppers account for 40% of online sales. It is pertinent to effectively build affinity and loyalty by post-sale communication with offers and rich content through email, social media and retargeting.
I am obsessed with doubling key metrics
e-Tailers Kunle has worked with
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Some client recommendations
“Kunle has always been a great reference point, made informative decisions on our behalf and we have gained some serious ground through his expertise and knowledge. I would highly recommend his services…”
“Kunle’s tutorial-type articles on Google Analytics are among our most popular. They are always well written and truly helpful to ecommerce merchants….he is a gifted digital marketer”
“Kunle has been a revelation for Westbase Technology, supporting the Marketing Strategy with an excellently constructed SEO Plan…. so that the deliverables and metrics for measuring performance are in place for the long-term”