On today’s episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the ‘Uber for lawn care.’

In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets.

2018 GreenPal Rev-$15m
Growth YoY-200%

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Timestamps

3:13 GreenPal intro
4:25 Who is Gene Caballero
5:42 The idea of the business
13:06 How did you get your first thousand customers
17:13 How did you learn SEO? Who does it?
24:04 Ratio of Web to App
24:43 Customer Journey on App
26:27 Get feedback from people
39:31 Lightning round

Lightning Round of Questions

How do you hire people?

Firing process – till you hire the right person

What are your 3 indispensable tools for managing your business?

Intercom, Facebook, Google maps

What has been your ‘best’ mistake to date?  i.e. a set-back that has given you the biggest feedback

Paying $125,000 for a 1-minute video.

What one piece of advice can you give e-tailers keen on setting up a market place?

Make sure your product makes 10x than the alternative

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

The Four Steps to the Epiphany

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
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