On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just 3 years by using Influencers, Referral and Affiliate Programs. A great conversation….do stay tuned!

In LiveGlam’s first year of business, Dhar’s team grew revenue from $600 to $8 million! At the time of this interview, Dhar runs his business from his apartment. Live Glam now creates their own products, and since 2016 has gone from $8 million in revenue to $20 million this year!

Dhar has a personal following of over 588K followers on Instagram and 218K on Facebook and has successfully built beauty brand LiveGlam into a subscription box service with over $20 million in revenue.

LiveGlam also has its own impressive social media following of 1.2M on Instagram and 112K on Facebook.
Dhar shares his incredible story and provides insights into what it takes to rapidly grow an ecommerce business.

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Timestamps

3:05 Dhar Mann intro
6:50 Starting his own business at 19
11:35 Medical marijuana
14:46 Starting LiveGlam
26:35 First Pilot with Morphe me turned out to be
30:25 How do you create awareness of the product beyond the original influencer
31:10 The affiliates
33:53 Building up the brand
42:25 Key to success

Lightning Round of Questions

How do you hire people?

Spending a lot of time hiring – Indeed, Craigslist

What are your 3 indispensable tools for managing your business?

Skype, Monday.com, Slack

What has been your ‘best’ mistake to date?  i.e. a set-back that has given you the biggest feedback

Having data bridge

What one piece of advice can you give e-tailers keen on changing their mindset?

Think long-term

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

From Good to Great

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
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That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.