On today’s episode, we talk about how to use video to get attention and drive sales.
Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard
They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app and primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more.
The combined the two channels have more than 400K subscribers and garner over 4 million views per month. Company currently employs 10 individuals in addition to my business partner and is on track to exceed $2.5 million in revenue this year.
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4:00 Jeff Rizzo Intro
5:45 Starting the business
8:42 Videos on Ecommerce
11:19 Jeff’s take on FB videos
12:43 Jeff’s business traffic
15:49 Executing videos
16:41 Creating quality videos
15:53 How important are thumbnails in Youtube?
18:40 Principles on thumbnails
20:18 How to be on top of the results of Youtube
Indeed.com
T sheets, Quickbooks, Google Drive
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This episode is brought to you by:
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