On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.

Jose goes into details about:

• The power of building a community around your product brand
• Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
• How to request, curate and broadcast user-generated content
• Why you should use user-generated content in your paid advertising
• How to craft your brand story around user-generated content with examples from the ‘shot on the iPhone’ campaign.

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Timestamps

3:29 Who is Jose Angelo?
4:54 Building content marketing
7:11 How do you craft an effective story?
13:28 Starting your community
17:20 How do you broadcast in the most effective way?
2:23 Where are the other majoy opportunities today on online retail and the world of social media ang content marketing?
26:40 Thoughts on Influencers
29:23 How to utilize in order to get results

SPONSORS:

This episode is brought to you by:

Klaviyo

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