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EPISODE 154 48 mins

Multi-Channel Opportunities on Walmart Marketplace w/ Michael Ugino, Sellbrite

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About the guests

Michael Ugino

Kunle Campbell

Michael Ugino is the Co-founder and CMO of Sellbrite, a leading multichannel ecommerce platform. His mission is to create value for my customers every day, often by doing things that don't scale. His goal is to turn that value into a brand my customers accept, trust, and ultimately, love. His background is in product marketing with a focus on ecommerce and branding. Prior to Sellbrite, he was an IR300 merchant responsible for top and bottom line growth across a portfolio of 20 websites.



In this episode, we talk about selling on Walmart Marketplace.
How is Walmart stepping up in its competition with Amazon
Where should Walmart fit in terms of a seller’s priorities for growth in 2018-2019?
Walmart’s 2-Day shipping program.
The hottest categories in the Walmart marketplace.

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Timestamp

6:00 Who is Michael Ugino?
10:05 How has multi-channel opportunities evolved over the last few years?
13:10 What kind of companies are selling on Walmart?
16:08 How listing works on Walmart?
20:07 Sellbrite subscribers – logging in the marketplace
22:05 What is the growth of Walmart vs. Amazon? How do you see this in 5- 10 years?
32:00 The 2-day shipping
37:08 What new features in Walmart platform can retailers use as an advantage to generate more sales?

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This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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