My guest on today’s show is Jan Soerensen, a General Manager at Nosto – an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device.

Jan’s focus lies with ensuring that Nosto continues to deliver industry-leading personalized shopping experiences, at every touch point, across every device for the over 2,000 retailers using Nosto services. As a true e-commerce insider, Jan’s experience with personalization and AI helps maintain Nosto as the fastest growing personalization solution in the world.

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Timestamp

2:30 Who is Jan Soerensen?
5:10 When should we start with personalization?
7:59 When should people start to consider the full potential of personalization in terms of customer-based size?
9:39 The evolution of Nosto’s offerings, why the key pillars and the impact that it has on retailers that adopt the personalization platform
15:25 The logic of philosophy around on site product recommendation for ecommerce
21:3 How do you profile customers?
27:36 The Facebook feature
31:05 Areas of personalization
38:26 Dynamic Pricing

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