Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms.
She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy’s ‘The Market’ in Florida and California.
We learn about the good, bad and ugly about pop-up stores. There is a lot to learn from this episode.
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5:05 Molly Stone / Black Pearl intro
10:03 Engaging with the market
13:13 Why did you decide to have pop-up stores?
16:14 Planning and Inventory
21:17 Do you get the interaction that you want on a daily basis?
30:43 Working with independent boutiques or go to direct to consumer boutique or both?
In person
Mailchimp, Shopify, Quickbooks
Trying a partnership with Macy’s
Find a good location and aligning yourself with someone who has the same vision and similar target customer
If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?
Story brand
Klaviyo
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