Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.

Read more...
Post Covid-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy

Read more...
The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn

Read more...
Transforming Product Returns to a Retention Profit Centre

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For

Read more...
Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves

Read more...
Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to

Read more...
Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With

Read more...
How UNDONE is Delivering Quality, Value and High Level Customisation

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants

Read more...
Coronavirus: eCommerce is witnessing explosive growth - Klaviyo

When we heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, we couldn’t help but

Read more...
Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET ?

At a period where sales are plunging rapidly and stores are shutting down globally, the question most of us ask is: how do you create

Read more...

How Manly Bands is Transforming the Way Men Buy Wedding Rings

Posted on 18th June 2020, by Kunle Campbell in Analytics, Content Marketing for eCommerce, Conversion Rate Optimisation, CRO, Customer Retention, Ecommerce, Funnel Optimization, Measure, Paid Search, Paid Social, Strategy, Strategy, Technical SEO, Traffic Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.

Read more...

Post COVID-19 Performance Marketing Preparedness

Posted on 8th June 2020, by Kunle Campbell in Analytics, Branding, Content Marketing for eCommerce, Customer Loyalty Strategy, Customer Retention, Ecommerce, Measure, Strategy, Strategy Post Covid-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy

Read more...

The Vital Role of Competitor and Keyword Research in DTC eCommerce

Posted on 29th May 2020, by Kunle Campbell in Analytics, Conversion Rate Optimisation, Ecommerce, Measure, Paid Search, Selling on Amazon, Strategy, Strategy, Technical SEO, Traffic The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn

Read more...

Transforming Product Returns to a Retention Profit Center

Posted on 21st May 2020, by Kunle Campbell in Analytics, Conversion Rate Optimisation, Customer Loyalty Strategy, Customer Retention, Customer Service, Ecommerce, Measure, Order Value, Shipping Policy, Strategy, Strategy, Voucher Code Strategy Transforming Product Returns to a Retention Profit Centre

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For

Read more...

Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Analytics, Branding, Conversion Rate Optimisation, Ecommerce, Email Marketing & Marketing Automation, Funnel Optimization, Measure, Order Value, Paid Search, Paid Social, Social Media, Strategy, Strategy Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves

Read more...

Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Posted on 5th May 2020, by Kunle Campbell in Branding, Customer Loyalty Strategy, Customer Retention, Ecommerce, Social Media, Strategy, Strategy Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to

Read more...

Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

Posted on 30th April 2020, by Kunle Campbell in Customer Service, Ecommerce, eCommerce UX / UI, Shopping Cart - Suggestions, Strategy Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With

Read more...

How DTC Watch Brand, UNDONE is Delivering Quality, Value and High Level Customization

Posted on 23rd April 2020, by Kunle Campbell in Branding, Content Marketing for eCommerce, Customer Reviews & User Generated Content, Ecommerce, Email Marketing & Marketing Automation, Paid Search, Paid Social, Social Media, Strategy, Strategy How UNDONE is Delivering Quality, Value and High Level Customisation

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants

Read more...

Coronavirus: eCommerce is witnessing explosive growth – Klaviyo

Posted on 16th April 2020, by Kunle Campbell in Branding, Content Marketing for eCommerce, Customer Reviews & User Generated Content, Ecommerce, Email Marketing & Marketing Automation, Paid Search, Paid Social, Social Media, Strategy, Strategy Coronavirus: eCommerce is witnessing explosive growth - Klaviyo

When we heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, we couldn’t help but

Read more...

Scaling and Growing an Epidemic-proof D2C Brand – CROSSNET ?

Posted on 9th April 2020, by Kunle Campbell in Branding, Content Marketing for eCommerce, Customer Reviews & User Generated Content, Ecommerce, Email Marketing & Marketing Automation, Paid Search, Paid Social, Social Media, Strategy, Strategy Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET ?

At a period where sales are plunging rapidly and stores are shutting down globally, the question most of us ask is: how do you create

Read more...